25 runs in 25 days

We love to run. We also love the end of year festivities; mulled wine, mince pies, work parties, good will to all mankind (and womankind, natch) and all that jazz. But as days get shorter and our lives get busier, running often takes a back seat.

Not this year! AdventRunning is a free and simple run challenge that aims to keep people running throughout the month of December. The aim is to run (or swim, cycle, do yoga – it doesn't matter as long as you are getting active) for a minimum of 30 minutes a day, each day, between the 1st and the 25th of December. After that you can carry on for the rest of the month, or take a break with the knowledge that you’ll be able to start the New Year in fighting form and ready to smash out some new PBs.

To keep you motivated throughout the challenge join the busy hive of global AdventRunners who will be sharing their day’s run on Facebook, Instagram or Twitter. Follow the action on our social media channels. We'll also be hosting daily London based runs and you can also check our our AR global hubs, their might already be a running community set up near you.


Find us here and anywhere else:




Tag your pictures with #AdventRunning

Join our events on Facebook


Log your runs – Join Strava


Say hello to James & Claudi



I am a company and I’d like to support AdventRunning. How can I do this?

If you have a service or product that you feel would benefit from being involved with AdventRunning then please drop us a line at 25days@adventrunning.com


Q: How does it work?
A: It’s really very simple. Participants should aim to be active for at least 30 minutes a day every day from the 1st to the 25th of December. It doesn’t matter how far or how fast. The idea is simply to be active – run, swim, cycle, yoga, dance, etc.

Q: How do I sign up?
A: There is no formal sign up. Just go out and start moving. Log your activity on a piece of paper or strava or any way you like. You can join the conversation on Facebook, Twitter or Instagram for motivation and inspiration.

For more Q&As click here



Sign up at Pact Coffee using promo code ADVENTRUNNING and receive your first bag of Pact Coffee for just £1.
T&Cs apply*

What's on

Quick links to all our events during December.

Please note these are London based events, free to attend and you can book your spot via Eventbrite. You can access booking links below and through all our social media channels. We release daily, keep checking back.

Not in London? Find inspiration of things to do in your hometown with friends. We also have little AR hubs dotted around the globe, organising local group runs and AdventRunning gatherings. More on Facebook or in our Highlights section.


Share your running story and get inspired by our global running community. Find out more about kit reviews, training tips and cool races. How? Join our facebook group.

About us

AdventRunning 2014 we first wanted to be anonymous running robots. We would have been like Daft Punk with sneakers. Cool or what? But we've decided to just say how it is: The two of us love running and, like every year, we want to stay fit over winter and challenge ourselves and others to do things differently.

In 2015 it was all bolder and bigger and here we are in our third year, sharing AdventRunning 2016. It is important to us that people know that we are still just two runners passionate about running and doing this for fun. Running for miles, running for smiles. Hoping to inspire others to get out and run during December. Not much has changed, or has it?


James Poole

Triathlon Coach

IG tw


Claudia Schroegel

Triathlon & Mental Performance Coach

IG tw li web

GUEST BLOGGER – Why I’m doing AdventRunning and why I dragged Prague into it

Written by Babeta Schneiderova |   December 2014 Me: living in Berlin Germany. Read about AdventRunning on Guardian running blog, got super excited, ran for 25 days in a row and was (secretly) feeling sorry for myself that I’m missing out on all the fun group runs in London. In summer 2014 I ran my first half marathon and when I finished I signed up for my first marathon. In fact, I signed up for two marathons, two weeks after…

GUEST BLOGGER – The 25 days that lasted a year

Written by Laura Rogers | This morning my alarm went off at 6:30 and I was coaxed out of bed by a wet nose belonging to my dog Hank. The snooze button is no match for his expectant bladder. It was dark. It was raining. A year ago I would’ve stayed in bed. But a year ago, everything changed. Sometime last November, during a bout of absent-minded googling, I stumbled upon an article about a group of people planning to…

GUEST BLOGGER – By the fourth day of Advent Running, the community spirit had gripped me

Written by Elisabeth Pfeuti | Picture the scene: It’s December 4 in Hell’s Kitchen, New York City. It’s -1, raining and a keen wind is blowing up the Hudson River. I have a hangover the size of the Empire State Building, which has been compounded by jet-lag having flown in from the UK just 18 hours earlier and heading straight into the company Christmas party. If the year was 2013, I would turn over in my hotel bed, call room…

GUEST BLOGGER – What’s the point of running around in circles?!

Written by Lucy Hoare |   To tell you what AdventRunning means to me I could tell you about the 25 days I ran in a row last December. Or I could list the half marathons, marathons and ultra marathons I have completed since then. But ultimately AdventRunning isn’t about that. I have made so many lovely lovely friends through AdventRunning it has made the world of difference to my running and wider life.  All of the running I have…

GUEST BLOGGER – I still believed I wasn’t much of a runner…

Written by Gabi Mostert | When I found out about AdventRunning in 2014, I had never run more than 10km, never thought I could ever run more than 3 days in a row and still believed I wasn’t much of a runner. To be honest, I only decided to do it to try stay out of the pub and out of trouble during the silly season! I completed my 25 runs in 25 days (!) and signed up for my…

GUEST BLOGGER – I’m never going back to running alone

Written by Emma Sherwood | 1 year ago I remember reading about the growing AdventRunning collective and thinking “nice idea, but you’ll never catch me running with other people”. An avowed running loner, I firmly believed running was something to do by one’s self, with perhaps a podcast for company. A year later, I feel like I’ve discovered a new world, and family. James, Claudi, and so many wonderful AR collectivists (?!) have welcomed me with opening arms, and –…

GUEST BLOGGER – I spotted #runforsprouts on twitter

Written by Abi Williams |   I discovered AdventRunning from the start. The #runforsprouts I spotted on Twitter intrigued me. Not because I like sprouts but because I LOVE running. At the time I was already doing my own runstreak but followed along to see what it was all about. Fast forward to this year and I’ve had the pleasure to meet a fantastic group of people as well as chatting to many more online. AdventRunning is an incredibly supportive…

GUEST BLOGGER – Simon B. Freeman on The Long Road Back

Written by Simon B. Freeman |   Fitness is hard earned and easily lost. Sadly. And there is no silver bullet. There is no pill you can take (or at least there is no pill that you can safely take!) that will get me back to the shape I was in in April 2013 (why that date? I’ll explain in a moment). There is no single workout that I can do a couple of times to get fit again. It…

NEWS: Pact Coffee to sponsor AdventRunning event

Like gin & tonic or strawberries and cream, we think running and coffee are a match made in heaven. That’s why we are so excited to have Pact Coffee on board as an AdventRunning sponsor. For those less familiar with the artisan roaster, Pact is on a mission to get the UK drinking better coffee by making incredible, freshly roasted coffee accessible to everyone. Their world-class beans are bought from dedicated farmers, roasted in small batches in Herefordshire and shipped within 7 days….

NEWS: AdventRunning announce 1 December launch party

We love running. We love parties. So we are kicking off the start of AdventRunning with a run and a party on the same night! Join us on 1 December 2014 for the AdventRunning launch party at Cat & Mutton, Broadway Market E8 4QJ. Run to secret location in East London and back to the pub for some mulled wine and mince pies (or maybe just beer)! For more details check out our events page.

NEWS: The birth of AdventRunning

Written by James | I can’t exactly recall the first year that I started doing AdventRunning. I can say with some certainty that it was more than a few years ago. The idea came about on a cold, dark, late November evening. I was mulling over the year’s race results. Putting in plans and objectives and doing what most runners do during the off season; working out what they needed to do to find those minutes and seconds to get…

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